Posted December 4, 2014 by EDITOR in Bollywood News

Sidharth Mallya is back on the small screen

By Filmfare

After the success of Siddharth Mallya’s hosting stint with No Boundaries during the 2012 IPL, Sid is back with his solo show called ‘Sid Sessions’ – his first production venture under 7 Storm Media, the production company that Sid has just set up.

#SidSessions is a solo online video show where Sid respondsto the more ‘obscure’ comments he receives via social media. Known for being someone who speaks his mind and for his often self deprecating British humor, having Sid take a dig at himself is quite a gutsy move on his part and definitely something for people to look forward to. The show premiered with episode #1 TODAY, Oct 29 and will have 6 episodes in season 1.

Speaking of his new venture and his show, Sid says, “Web based content has always appealed to me as it is an efficient way to reach your audience. I have launched 7STORM MEDIA as a vehicle to create original and interesting content that will appeal to a wide demographic. Our first venture ‘#SidSessions’, is a light hearted show where I respond to the more ‘obscure’ messages that I receive on social media in a way that hasn’t really been done before. Too many people nowadays are preoccupied with their own images so it also serves as a reminder that it is OK to make fun of yourself once in a while!”

Source:: FilmFare